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United Bank Limited Omni Identified as Sprinter in Global Survey

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Karachi, March 27, 2013 (PPI-OT): UBL Omni has been identified as a sprinter in a Global survey by the GSMA’s Mobile Money for the Unbanked (MMU) programme. The survey, titled Global Mobile Money Adoption Survey, analyses the state of the mobile money industry in 2012 and illustrates key findings from the programme’s Mobile Money Deployment Tracker, a database that monitors the number of live and planned mobile money services for the unbanked across the globe. The annual survey was developed to quantify the state of the mobile money industry and to enable mobile money providers to benchmark their performance.

The findings of the survey which was carried out in June 2012 were released at the GSMA Global Mobile World Congress held in Barcelona last month. UBL Omni has been identified as a “sprinter” because of its rapid growth, along with 13 other mobile money or branchless banking deployments around the world.

As of today, globally there are about 150 deployments with a total “registered” agent base of just over half a million. UBL Omni’s agent base gives it a 2.4% share of the global agent market and is the only bank to feature in the survey. The Bank also has a 1.4% share of the global transaction count contributing towards making UBL Omni a sizable player in the Mobile Money market.

“International prominence for our branchless banking model is a matter of great pride for us,” said Atif R. Bokhari, President and CEO, UBL. “We are the only commercial bank in Pakistan that has taken the lead in setting up a new business model to a scale that makes Omni a meaningful benchmark for the global branchless banking industry. This survey is another proof of that fact.”

UBL Omni is one of the pioneering players of Pakistan’s Branchless Banking sector that offers G2P disbursements, corporate cash collections, salary disbursements, mobile accounts, money transfers and bill payment services. Omni also caters to financial needs of underprivileged by facilitating the government and other international donor agencies in providing loan repayment and cash grant facility aimed at the underserved.

For more information, contact:
United Bank Limited
2nd Floor, UBL Warehouse Building,
Plot # 1 and 2 “C” Group,
Mai Kolachi Road, Karachi – Pakistan
Tel: 111 825 888
Fax: +9221 9920 1632

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