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Friday, December 15th, 2017

Gurkha’s Ultra-Premium Cigars Dominate Asia

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Non-Cuban Cigars that Highlight Quality and Consistency are in Big Demand

FORT LAUDERDALE, Florida, June 8, 2016 /PRNewswire/ — When it comes to super premium luxury brands and prestigious companies, names like Louis Vuitton, Moet Hennessey, Patek Philippe, Chanel and Rolls Royce get bandied about, but when the conversation in Asia turns to cigars, there’s only one name spoken. Gurkha! Demand for the world’s finest and consistently great cigars in a market that appreciates and recognizes opulence and quality has created demand for Gurkha’s highly prized premium cigars. There is a saying in Asia, “If you are a millionaire, you smoke Davidoff, but if you are a billionaire, you smoke Gurkha” and Gurkha Cigars have now entered the Asian market with immediate success.

“We have considered entering the Asian markets for some time now and finally took the plunge. Many wealthy Asians know a good smoke so naturally they gravitate towards our cigars and we have seen a tremendous surge in sales,” said Kaizad Hansotia, Founder and CEO of Gurkha Cigars. “Additionally, since the Asian culture is all about honoring others by bestowing expensive luxury gifts on those they hold in high esteem, Gurkha Cigars have become a favorite super-premium gift given by high-powered Asian businessmen.”

Over the last 10 years, non-Cuban cigars have been gaining in popularity in Asia due to the quality of the tobacco and construction of the cigars. Real cigar aficionados know the Cuban cigars are no longer the standard or the rule to a great cigar.

“Top cigar companies such as Gurkha, Davidoff, and, Flor Dominicana all produce premium cigars that can stand up and compete with a Cuban cigar any day of the week,” said Hansotia. “Cuban cigars are one dimensional in their flavor base. They don’t have the complexity that blended cigars have. The tobacco isn’t grown in different soils from other well-known tobacco nations such as the Dominican Republic, Nicaragua or Honduras for example. Quality control outside of Cuba is 10 times better than it is inside Cuba. Hand rolling cigars is an art and the demand for skilled rollers will increase.”

Also impacting the quality of Cuban cigars is the willingness of other countries to pay more allowing them to lure quality workers away from Cuban factories. The Communist regime has left its mark on half a century of workers. Isolation and neglect of the Island Nation has potentially destroyed what was once a truly unique crop. Wages are still low. Morale is low. Labor conditions are still poor and the labor force remains unmotivated. Cuba has also been plagued by rumors that the land has become bad for farming. All these factors contribute to Gurkha’s success in Asia. And, non-Cuban cigars have also gained exposure thanks to magazines like Cigar Journal, Robb Report and Esquire, all of which are read by savvy Asian professionals.

Gurkha Cigars are now also known throughout Asia as the Rolls Royce of cigars, so it’s no surprise that they are the most sought-after cigars in this new market. Gurkha produces eight million cigars per year that are sold in more than 58 countries worldwide. And while Gurkha is known for its exclusivity, it has an impressive array of 105 brands of flawlessly handcrafted, premium cigars created in a variety of strengths, tasting profiles, and price-points. No matter what your taste, there’s a Gurkha cigar that’s perfect for your palate.

And Gurkhas can now be found in Hong Kong, China, Thailand, Malaysia, Singapore, Taiwan, India and Malaysia where the price of cigars is considered to enhance its aristocracy. “And, this market is still developing,” said Hansotia.

The International Headquarters of Gurkha Cigars quietly carries on a century-old tradition of excellence by bringing the finest cigars to connoisseurs from its beautifully appointed facility in South Florida. Gurkha is a must have for any cigar smoker, be advised once you try these most alluring of all sensations and taste you can never go back to smoking anything else. It truly is the nectar of the gods. Gurkha Cigars prices range from $15.00 a cigar to $50,000 for a box of HMR which is considered the most expensive cigars in the world. In 2011 a Gurkha vintage collector’s item of a one of a kind box of cigars sold for over $868,000 which once again secures Gurkha as the most expensive cigars on the planet. For additional information, visit www.gurkhacigars.com.

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