Gree: “Made in China” favored along the “Belt and Road”
GUANGZHOU, China, May 19, 2017 /Xinhua-AsiaNet/– At the 121st Canton Fair, which has just concluded, Gree exhibited a full range of intelligent home appliance products, all of which are the results of its own independent research and development. Key technologies such as the man-machine dialog, intelligent control, are very impressive. “The quality of the Gree products and its constantly innovating core technologies increased my faith in ‘Made in China’ products,” said Mr. Rizwan Bartz, from Pakistan.
Built in 1991, “Gree,” a small factory, has withstood the test of time and market, and gradually developed into a listed company with great international presence. Integrating functions such as research and development, production, sales and services, the annual revenue of this home appliance giant has now exceeded 100 billion yuan.
Historically speaking, it has a splendid past in terms of the production and sales of household air-conditioning: ranking first in China’s air-conditioning industry for 22 consecutive years, and leading the world for 12 consecutive years. At present, it has seized the opportunity of the “Belt and Road” Initiative endued by this great era, developing and deepening its global market with excellent performance: in the first quarter of 2017, the overseas sales of its own brand “Gree” increased by nearly 30% compared to the same period last year.
“I think what matters is that through the ‘Belt and Road’ Initiative, the world gets to know more about China. People nowadays would think of cheap price and poor quality while talking about ‘made in China,’ but the ‘Belt and Road’ will help promote China’s quality products all over the world,” said Dong Mingzhu, president of the Gree Electric Appliances Inc. of Zhuhai.
Currently, its products are exported to more than 200 countries and regions, and its own brand – “Gree” products, to more than 160 countries and regions. In addition to the consumer market, Gree, with its strong technology of “Made in China” and its competitiveness in the international market, has won various competitions against the world’s leading brands in large international project bidding. It successfully won the bid as the central air-conditioning supplier for a large multifunction entertainment center: Sochi Mall, which was an important commercial supporting facility for the 2014 Sochi Winter Olympics, and one of the “three major European shopping centers.” For entertainment and shopping centers featuring large area, dense population and high load, the air-conditioning system needs to be energy-saving and highly stable. For countries and regions with bad weather, the central air-conditioning should be able to adjust to a wider range of weather conditions. The patent diffuser technology and the micro-pressure oil return technology of Gree fixed-speed centrifugal chiller greatly expands the operating range of the air-conditioning units, making it possible to work efficiently for heating and cooling in the special climate environment. Gree has indeed brought Russia green and energy-saving products.
In addition, Gree has demonstrated to the world its strength and the favorable image of the “made in China” products, through many International projects: the main venues and supporting projects of “World Cup” South Africa in 2010, the office building of the World Cup staff, the Sinaba Gymnasium for competition and training, the China Pavilion in 2015 Milan World Expo and so on.
The products sold play unintentionally an important role in those regions as Gree’s latest live advertising there: low repair rate, high stability, energy saving, and stylish in appearance. These quality products, attract a large number of dealers and consumers, win large International projects, establish a favorable Chinese brand image, and win good reputation overseas.
“Gree firmly believes that only by mastering the core technologies, can the enterprises be emboldened, and the country be dignified. An entrepreneur, must firstly bear in the mind the dignity of the country, only then is it possible for the enterprise to reach the whole world,” said Dong Mingzhu. At present, Gree has already had 15 “internationally advanced” technologies, and 27,487 patent applications, among which, 10,975 invention patent applications. There are more than 12,700 specifications of products of 400 series under 20 categories.
While researching and developing, Gree attaches great importance to both internal technologies and external appearance, expanding the operating range and enhancing the user experience, to consolidate its existing air conditioning market share. But, that’s not enough. Gree is also accelerating its industrial transformation in all fields, developing mainly the smart home and intelligent manufacturing. While promoting its diversified and intelligent development, Gree holds dear the core principle of independent innovation, so as to makethe “Made in China” production more efficient and profitable.
“Made in China, Loved by the World. We think it is a responsibility and an undertaking. Gree’s goal has never been solely the development of overseas markets, but more importantly, to reach out and lead the way as Chinese manufacturing, with quality products and high-end technologies. Ultimately, the brand Gree can gain more global appeal, bringing its technologies, products and services to the whole world,” said Dong Mingzhu.
Source: Gree Electric Appliances Inc. of Zhuhai