BIGO rapidly develops its commercialization in Pakistan

ISLAMABAD, Pakistan, June 21, 2021 /PRNewswire/ — During Ramadan, BIGO Ads expanded partnerships in Fintech by working with Bank Islami and served their campaign on imo social communication app. Bank Islami is a well-known bank in Pakistan with nationwide presence. By targeting NRP’s (Non-Resident Pakistanis) audience on imo story stream and story feed ads placements, the average CTR reached 1.86% for the brand.

Alkhidmat Foundation Pakistan, one of the leading non-profit organizations dedicated to humanitarian services in Pakistan, also ran a campaign on imo chatlist, audio call and story stream spots, targeting NRP audience, and obtained the average CTR of 1.24%.

BIGO Ads launched its commercial advertising service in Pakistan in 2020. It has accelerated its commercialization in Pakistan through cooperation with different brands such as 3C, FMCG, Games, etc., to provide professional one-stop marketing solutions services to local customers.

BIGO Ads, a global mobile marketing platform that is a premium aggregator of the high-quality traffic short video products Likee and also exclusively represents the advertising business of the social communication product imo. BIGO Ads collaborates with worldwide brands and helps them reach larger customer base through imo and Likee which have gained huge popularity among the Pakistan Internet population since 2020.

imo is a global instant communication platform aiming to provide convenient, interactive, and fun way for people to connect. imo connects over 200 million monthly active users in 62 languages across more than 150 countries worldwide.

Based on imo’s massive amount of traffic, high user engagement and excellent user consumption behaviors, brands can easily access huge ad exposure in Pakistan. imo can provide corresponding brand solutions based on advertisers’ different promotion demands. For example, for great exposure demand, advertisers can choose brand takeover ad. Meanwhile, chatlist ad and story stream ad can let your brand reach the right and flexible audience. imo recommends the superpower “roadblock package” that can help maximize brand exposure through multiple advertisement channels inside the app.

Likee is a prominent global short video creation platform with cutting-edge special effects, video shooting and editing tools. Nowadays, it has become one of the leading short videos product that possessing high growth of users in Pakistan and helps shape the social trend in Pakistan market.

Powered by professional marketing solutions, Likee is dedicated to its solid commercial values, and helps brands in achieving their objectives. Brand Takeover is a great approach to reach significant ads exposure. Moreover, Likee’s Hashtag Challenge, Branded Effect and Customized HTML 5 can trigger supreme interaction among users. KOL Cooperation and Shopping Cart Function add up commercial value for brands.

Likee is creative and effective in the delivery of ad services. At the end of 2020, Likee helped launch Hashtag Challenge for PUBG MOBILE in Pakistan. The activity was in an attractive, interactive way and involved popular characteristic elements in the local market. For example, many well-known Pakistani pop singers were invited to sing the theme song. Their participation attracted many users in the active creation of Emoji expressions, which massively accelerated the spread of the brand reputation and expanded the user base of PUBG MOBILE.

In Pakistan, Flame Ads is one of our official resellers. It helps BIGO Ads develop its commercialization in Pakistan. BIGO Ads has been rapidly expanding its commercialization in Pakistan, especially with the major local brands and customers interested in Likee and imo. With BIGO Ads’ substantial traffic and rich, efficient marketing solutions, we will provide advertisers with a better service and achieve marketing objectives in 2021.

For more cooperation, please contact BigoAds-MKT@bigo.sg.

Centrient Pharmaceuticals boosting statins API manufacturing capacity

Rotterdam, The Netherlands, June 21, 2021 (GLOBE NEWSWIRE) —

Summary:

  • Centrient Pharmaceuticals has started production at its newly built statins API manufacturing unit in Toansa, India.
  • With this expansion the company is doubling its production capacity of Atorvastatin and Rosuvastatin, meeting the increased demand for its high-quality uniquely produced statins.
  • Centrient Pharmaceuticals’ statins are one of the most sustainably produced in the industry by eliminating harmful solvents, generating less waste, and a reduced carbon footprint of 32% as compared to traditional manufacturers.
  • Using backward integrated manufacturing methods, and dedicated production facilities, Centrient Pharmaceuticals is able to offer its customers security of supply.

Centrient Pharmaceuticals (“Centrient”), the global leader in sustainable antibiotics, next-generation statins and anti-fungals, announced today to have started production at its new statins manufacturing unit. With the building of its second dedicated unit on the Toansa site in India now completed, the company will double its statins production capacity. This will enable Centrient to meet growing demand for its sustainably manufactured Atorvastatin and Rosuvastatin Active Pharmaceutical Ingredients (APIs).

Statins are currently the most prescribed drug class globally for the treatment of high cholesterol and cardiovascular diseases and are among the top-selling drugs worldwide. The markets for Atorvastatin and Rosuvastatin in particular, has shown steady growth in the past years, as a result of the continued global prevalence of high cholesterol issues, replacement of older generation statins, and genericization of the market.

Starting almost a decade ago, Centrient has grown today into one of the leading statin API suppliers worldwide, servicing large pharma companies around the globe.

Next to high-quality features like long shelf life and large batch sizes, the company offers security of supply to customers through its dedicated statins production facility and backward integration. Being backward integrated, Centrient is independent from external imports of starting materials. Its enzymatic route of synthesis and patented technology minimise the use of harmful solvents, generate less waste, and reduce the company’s carbon footprint by 32% as compared to traditional manufacturers.

The news of the facility expansion follows major milestones on statins that the company reached in the past years. In 2012, under the name of DSM Sinochem Pharmaceuticals, it was the first pharmaceutical manufacturer worldwide to offer generic Atorvastatin APIs under a Certificate of Suitability to the Monograph of the European Pharmacopoeia (CEP). Since 2014, it has produced the unique Atorvastatin APIs in its state-of-the-art facility in Toansa, India for third-party customers.

In addition, the company was one of the first three companies worldwide that started to offer generic Rosuvastatin APIs under CEP in 2016. Two years later, the first generic Rosuvastatin and Atorvastatin finished dosage forms were launched in Western Europe.

“With the doubling of our production capacity, we demonstrate our commitment to maintain our leadership position in line with our strategy and to continue supporting our customers’ business growth. Guided by our brand promise of Quality, Reliability, and Sustainability, Centrient’s Rosuvastatin and Atorvastatin offer superior performance in all three areas to the benefit of our customers and the environment.”, says Frans Vlaar, Chief Commercial Officer at Centrient.

Ground breaking of the new manufacturing unit started at the end of 2019 and commercial supplies from the new unit will start in mid-2021With the new manufacturing line being operational and doubling the production capacity, Centrient will be even better positioned to secure supply, meeting the growing demand from customers and helping to improve the lives of patients who are in need of these medicine.

“We are extremely proud that we have been able to complete this project in a timely way given the challenges of executing such a complex project in the midst of the COVID pandemic,” says Jim McPherson, Chief Quality & Technical Operations Officer. “It reinforces our absolute commitment to meet the expectations of our customers as a partner of choice – delivering reliable and secure supply using leading sustainable technologies. The facility incorporates design features that allow further improvements in GMP and energy utilization, and enable greater automation for improved process control.”

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About Centrient Pharmaceuticals

Centrient Pharmaceuticals is the leading manufacturer of beta-lactam antibiotics, and a provider of next generation statins and antifungals. We produce and sell intermediates, active pharmaceutical ingredients and finished dosage forms.

We stand proudly at the centre of modern healthcare, as a maker of essential and life-saving medicines. With our commitment to Quality, Reliability and Sustainability at the heart of everything we do, our over 2200 employees work continuously to meet our customers’ needs. We work towards a sustainable future by actively participating in the fight against antimicrobial resistance.

Founded 150 years ago as the ‘Nederlandsche Gist- en Spiritusfabriek’, our company was known as Gist Brocades and more recently DSM Sinochem Pharmaceuticals. Headquartered in Rotterdam (Netherlands), we have production facilities and sales offices in China, India, the Netherlands, Spain, Egypt, the United States and Mexico. Centrient Pharmaceuticals is wholly owned by Bain Capital Private Equity, a leading global private investment firm.

For more information please visit www.centrient.com or contact Centrient Pharmaceuticals Corporate Communications, Alice Beijersbergen, Director Branding & Communications. E-Mail: alice.beijersbergen@centrient.com.

Forward-looking statements
This press release may contain forward-looking statements with respect to Centrient Pharmaceuticals’ future financial performance and position. Such statements are based on current expectations, estimates and projections of Centrient and information currently available to the company. Centrient cautions readers that such statements involve certain risks and uncertainties that are difficult to predict and therefore it should be understood that many factors can cause actual performance and position to differ materially from these statements. Centrient has no obligation to update the statements contained in this press release, unless required by law. The English language version of the press release is governing.

Alice Beijersbergen
Centrient Pharmaceuticals
alice.beijersbergen@centrient.com

Maintaining supremacy of parliament is our shared responsibility: Kamal

Balochistan Chief Minister Jam Kamal Khan has said that maintaining the supremacy of parliament is our shared responsibility.

Talking to members of the provincial assembly from government and allied parties in Quetta, Jam Kamal said that the opposition had dishonored the sanctity of the House during the budget session.

During the meeting, the members strongly condemned the attitude of opposition parties. The members said that no one will be allowed to violate the traditions of Balochistan under any circumstances.

Source: Radio Pakistan

Govt allocates Rs12.21b for construction of roads in far-flung areas of KP: Dr. Amjad

Khyber Pakhtunkhwa Minister for Housing Dr. Amjad Ali says the provincial government has allocated 12.21 billion rupees for construction and repairing of roads in inaccessible and far-flung areas of the province.

Addressing a function organized in connections with inauguration of road in Nimogram at District Swat, he termed 10% increase in the development budget as compared to outgoing financial year a big gift for the people.

Terming the KP budget for financial year 2021-22 as historic and balanced, he said that will put the province on the track of progress and development.

Source: Radio Pakistan

Govt using all resources to promote agriculture sector: Siyal

Sindh Minister for Irrigation Sohail Anwar Siyal has said that provincial government is using all resources to promote agriculture sector and provide all the basic facilities to the small farmers.

Addressing a press conference at Kotri downstream Jamshoro near Hyderabad, he said according to the agreement in water accord at least 5000 cusecs water should be provided to Sindh so as to save the delta.

Source: Radio Pakistan

Rs5.5b to be spent for provision of clean drinking water in Punjab: Sarwar

Punjab Governor Chaudhry Muhammad Sarwar has said that 1538 water filtration plants under the Punjab Aab-e-Pak Authority will be installed in different provincial Constituencies to provide clean drinking water to the masses without discrimination.

Addressing a ceremony in Lahore, he said that 5.5 billion rupees will be spent on provision of clean drinking water in the first phase.

He said that the Punjab Aab-e-Pak Authority is ready to deliver after two years of hard work by civil servants as per the vision of Prime Minister Imran Khan.

The Governor said that transparency will be ensured in these projects. He said that no cases of commission and omission will be possible in the Authority under a vigilant system.

Source: Radio Pakistan

374 illegal Pakistani migrants returned by Iran

Iranian authorities handed over 374 Pakistani migrants to the local administration at Taftan border in Chagai district today (Monday).

According official sources, these people were arrested in different parts of Iran for not having valid traveling documents.

Source: Radio Pakistan

Govt bringing new schemes worth billions of rupees : Aslam

Punjab Minister for Industries and Trade, Mian Aslam Iqbal says the government is bringing new schemes worth billions of rupees for uplifting the living standard of the lower sections of society.

Addressing a ceremony in Lahore, he said every district will progress with the historic district development program of 360 billion rupees.

He said that PTI government has set up six new universities and eight new universities will be established in different districts of the province while a project of world-class engineering university worth 17 billion rupees is being launched in Sialkot in the next financial year.

Mian Aslam Iqbal said that PTI government under the leadership of Prime Minister Imran Khan is implementing a big plan to plant 10 billion trees in the country.

He said that for the first time in the history of the province the allocated money of southern Punjab would be spent on this region as this region was ignored by the previous governments.

Source: Radio Pakistan