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Sunsilk Added to Unilever’s Growing Portfolio on

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KARACHI, 25 November 2014 / Asianet-PakistanUnileverhas expanded on its partnership with by adding Sunsilk to the portfolio of products available on the online store. Earlier this year, Unilever had become the first FMCG in Pakistan to offer an online retail solution for customers.

As part of this latest initiative, customers will be able to purchase Sunsilk from its very own shop-in-shop on With the website’s efficient delivery time, free returns, and multiple payment methods including cash on delivery, customers will be able to get their hair fix any time of day, no matter where they are. The addition of Sunsilk comes as continues to build on its already extensive offering of international personal care and beauty brands alongside its wide assortment of local labels.

Amir Paracha, VP – Customer Development, Unilever Pakistan Limited, highlighted, “At Unilever, we believe in the potential of e-commerce and are working to make it one of our core channels for customer outreach. We strongly believe in making the purchasing decision easier for our consumers. This initiative goes towards saving consumers the hassle of shopping in supermarkets by offering the advantage of having their favorite Unilever items delivered to their doorsteps.”

Speaking on the occasion, Farees Shah – Cofounder, said, “ has over 1.7 million visits to its site monthly. Having such a globally popular brand such as Sunsilk come on board is testament to how we are dedicated to offering our customers a wide product-suite and an unparalleled online shopping experience.

The initiative is part of Unilever’s global e-commerce vision that focuses on increasing revenue share from e-commerce. Pakistan has been identified as a high potential market because of the high mobile penetration and increasing usage of internet across the country.

The partnership with is the first of many more planned to go live within this year.

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Incorporated in 2012, is an online shopping portal featuring apparel, accessories, shoes and beauty products for both men and women, as well as a wide variety of electronics and general merchandise. Headquartered in Karachi, it has delivered both internationally, as well as to over 200 cities in Pakistan. is part of the Asia Pacific Internet Group (APIG) which supports some of the leading internet companies in the region. Founded by Rocket Internet in 2014, the APIG’s mission is to promote innovation and entrepreneurship throughout Asia and the Pacific and to support the development of a vibrant online culture. APIG’s network currently consists of 10 companies, which are operating in 15 countries.


Sunsilk brand was launched in 1964 and is a global brand with its presence across 80 countries. The Sunsilk hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and manageability. Sunsilk has designed its wash, care and styling collections to address the most common hair dramas in 80 countries around the globe. Sunsilk has worked with the world’s leading hair experts to provide real solutions for everyday hair needs.


Unilever Pakistan is a subsidiary of Unilever Plc, which operates in over 100 countries. Established in Pakistan in 1948, the Pakistan business is amongst the country’s largest consumer goods companies. Unilever is one of Pakistan largest taxpayers, and contributed a total of PKR 24.4 billion to Pakistan’s exchequer in 2013 alone. Unilever’s brands such as Lux, Lifebuoy, Lipton, Sunsilk, Surf Excel and Wall’s are known for their consistently high quality & value and are trusted & consumed daily by millions of people across Pakistan. Unilever’s brands strive to create a better future every day for consumers across Pakistan. Lifebuoy reaches out to thousands of children through its hand washing campaign, raising standards of hygiene; Lux promotes film, fashion and music through the iconic Lux Style Awards; Sunsilk partners PFDC in the fashion weeks and Blue Band supports nutrition. As one of Pakistan’s most preferred employers, Unilever directly employs over 2000 people across the country, and indirectly contributes to the employment of many thousands through its nationwide sales and distribution network. Unilever’s ambition is to double its business whilst reducing its environmental footprint and enhancing its positive social impact. It is engaged in a number of initiatives to enhance livelihoods, save water, energy, carbon emissions and to cut waste and promote recycling. For more information:

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