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Aperto Middle East Brings German Expertise to the MENA Region

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Aperto Middle East Provides Web and Technology Services Along With eBusiness Solutions and Mobile Services for Companies That Run High Impact Business Projects in the MENA Region; Based in Dubai, Aperto Middle East Is a Joint Venture of Aperto in Germany and the Holding Group Emicom Media (Dubai); The New Company Already Serves the Middle East Broadcasting Centre, the Largest Media Group in the Arab Region

DUBAI, UNITED ARAB EMIRATES–(Marketwire – July 12, 2012 AsiaNet Pakistan) – Aperto Middle East provides web and technology services along with mobile web solutions and apps. The company offers IT development, project management and consulting services and is specialised in complex backend solutions, such as portal server solutions and Enterprise CMS. For larger projects, Aperto Middle East can draw on the expertise and resources of over 250 employees at Aperto’s Berlin office.

Aperto Middle East already serves the Middle East Broadcasting Centre (MBC Group). Aperto has already implemented the content management system (CMS) Magnolia on the central platform enabling the MBC Group to render a much faster, more efficient and cost-effective online information service to an audience of over 165 viewers in Arabic, Persian and English.

Maurice Baldé has been appointed General Manager of Aperto Middle East and is now heading operations in Dubai. As former Senior Manager on the MBC project, which had previously been served by Aperto, Baldé has over ten years of experience in the management of global IT projects. “Here in Dubai, we want to work closely with clients and help realise high-quality internet projects for their organisations. The outstanding success of the project we accomplished for MBC Group is a testimonial of the value we can provide to clients in this region,” says Baldé.

“We believe in the integration of media and technological innovation”, says Jesus Blanco, CEO of Emicom Media. “As the relationship between visual content and media is of an increasingly symbiotic nature, it is ultimately the technology that decides how content is demanded, distributed and used around the world. The new venture between Emicom Media and Aperto, which has resulted in the formation of Aperto Middle East, has an unrivalled depth of resources employable to meet the creative and technological requirements of our clients in the region. We are thrilled to partner with Aperto, an-award-winning group of international renown, recognised for their state-of-the-art services, quality standards and reliability”, says Blanco.

Aperto Middle East

Aperto Middle East provides web and technology services along with mobile web solutions and apps for companies that run high impact business projects in the MENA region. Based in Dubai, Aperto Middle East is a joint venture of Aperto in Germany and the holding Group Emicom Media (Dubai). Aperto Middle East already serves the Middle East Broadcasting Centre (MBC Group), the largest media group in the Arab region. More information can be found at


Aperto is the eighth largest independent owner-run group in Germany with over 250 employees at its Berlin and Peking locations. It unites all communication disciplines under one roof to meet the demand for integrated solutions and has over 15 years of digital-experience. A winner of numerous national and international awards, the service provider combines state-of-the-art technical applications with a high degree of user-friendliness. The group serves customers such as the German government, Siemens, Volkswagen, BMW, EADS, Coca-Cola, SONY and Migros. More information can be found at

Emicom Media Group

Emicom Media is a holding group with 30 years of combined business expertise in the region that serves as an umbrella for a diverse network of brands in order to meet the ever-evolving visual content and technology demands of world leading corporations and media organisations. The group, with business activities in Dubai and London, serves a broad client base including Emirates, Etisalat, JWT, Jumeirah Group, EMAAR, HSBC, Emirates NBD, L’Oreal and Blackberry. More information about the group and its subsidiaries can be found at

For photos and more information:
Aperto Middle East
Maurice Balde
General Manager
Aperto Middle East FZLLC – BCT Dubai Media City
T: +971 (0) 44285-743

Birthe Bruhns
Chausseestraße 5
10115 Berlin
T: +49 (0)30 – 283921 – 459


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