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CB2 Extends International eCommerce Initiative to More Than 90 Countries Worldwide

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by February 16, 2011 Fashion

AsiaNet 43314

CHICAGO, Feb. 16, 2011 /PRNewswire-AsiaNet/ –

The lifestyle brand expands its partnership with FiftyOne and offers $19.99 USD flat-rate shipping on all international orders for a limited time

CB2, the modern home furnishings destination from Crate and Barrel, has expanded its partnership with FiftyOne, the leading provider of international eCommerce solutions, to reach consumers in more than 90 countries worldwide. FiftyOne provides an international online sales platform to help retailers like CB2 expand their global online presence.

The CB2/FiftyOne partnership offers millions of international customers access to CB2′s growing line of home furnishings and decor and enables customers to shop in their preferred currency with cost-effective shipping rates and guaranteed landed costs. The expansion of the CB2 global eCommerce program follows a successful pilot program launched in 10 international markets: Canada, United Kingdom, France, Mexico, Australia, Japan, Germany, Hong Kong, India and Colombia. Now, CB2 fans in over 90 countries can enjoy the same fun, smart and reasonably-priced furnishings that have earned the brand a loyal following in the U.S. To celebrate the expansion, CB2 is offering $19.99 USD flat-rate shipping on all international orders for a limited time.

“We’re delighted to introduce the CB2 brand to over 90 countries around the world and offer customers convenient access on such a global scale,” says Marta Calle, Director, CB2. “It is exciting to see the brand embraced by a wide array of individuals who appreciate design at smart prices.”

FiftyOne layers on top of the existing website. International customers are automatically detected and “welcomed” with a flag icon indicating their country has been recognized. All product prices are shown in the customer’s selected international currency. At checkout, international customers receive a guaranteed order total in their own currency, including international duty, tax, and delivery costs, with a guaranteed exchange rate. FiftyOne ships all orders from its facilities and provides an estimated delivery timeframe and global tracking number.

“We are excited to be building out this important partnership with CB2 and to be extending their brand and merchandise to consumers worldwide,” stated Michael DeSimone, Chief Executive Officer of FiftyOne. “Their high-quality merchandise appeals to savvy international consumers who have not previously had easy access to the brand. We look forward to continuing to work with CB2 to ensure that international consumers around the world can enjoy the same first-class customer experience as CB2 customers in the United States.”

At this time FiftyOne cannot ship oversized items such as larger furniture pieces. If a customer lives outside of the supported counties or would like to purchase an item too large to ship, they can place orders directly through a CB2 store or by using CB2′s International Quote Form-available via

Plans are also well underway to extend the online global reach of the Crate and Barrel and The Land of Nod brands in 2011.

About CB2

Founded in 2000 and headquartered in Chicago, CB2 is a modern home furnishings and accessories destination from Crate and Barrel, offering innovative and accessible design solutions for apartment, loft, home and office. From mid-century-inspired accessories to classic barware to contemporary furniture in warm, textured fabrics, CB2 is ideal for urban-dwellers, with many furnishings scaled perfectly to fit small spaces.

CB2 is available online at, via catalog and in eight retail stores including Chicago, New York, San Francisco, Berkeley, Los Angeles, Miami, and the newly opened stores in Santa Monica and Atlanta. Additional locations are planned for Washington, D.C. and Toronto, Canada in 2011.

About FiftyOne

FiftyOne empowers leading U.S. retailers to utilize their existing ecommerce infrastructure and online shopping experience to market, sell, and fulfill merchandise to international shoppers with cost certainty. FiftyOne manages all aspects of the international order life cycle, including multi-currency pricing and payment processing, landed cost calculation, customs clearance and brokerage, international fraud management, international logistics orchestration, and customer-experience parity. The company is headquartered in New York City. For more information, visit



HL Group

Jolene Abbott | +1-323-966-4600 |


Vicki Lang | +1-847-239-6658 |



HL Group: Jolene Abbott


CB2: Vicki Lang



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