Coty Inc. and Heidi Klum Announce Fragrance Partnership
NEW YORK, Jan. 21, 2011 /PRNewswire-AsiaNet/ –
Beauty Leader and Multifaceted Supermodel Introduce Global Women’s Fragrance
Coty Inc., a leading global beauty company, announced today the signing of international celebrity and multifaceted supermodel Heidi Klum to develop and market her signature fragrance.
(Photo: http://photos.prnewswire.com/prnh/20110121/NY31827 )
Beginning her career as a model and cover girl, Heidi Klum has gone on to create an extensive portfolio including designing an active wear collection called Heidi Klum for New Balance sold exclusively on Amazon, Executive Producing and Hosting three television shows: Project Runway and Seriously Funny Kids on Lifetime and Germany’s Next Top Model by Heidi Klum and being the Artistic Advisor and face of leading European cosmetic company, ASTOR, among other projects. Heidi has established herself as a beauty and style icon while maintaining an effervescent spirit and lust for life.
“I am thrilled to be partnering with Coty on my new fragrance,” said Heidi Klum. “Working for a long time on developing a signature scent and watching it finally come to life is so exciting. I never thought my nose would recover from sniffing so many scent combinations but it is all worth it. I want my fragrance to be truly special and head-turning so that people ask the woman who’s wearing it ‘What are you wearing? You smell delicious!’.”
“We are excited to work with Heidi and capture her energy and femininity in her new signature fragrance,” declared Bernd Beetz, Chief Executive Officer, Coty Inc. “Heidi is an international powerhouse and role model and her fragrance will bring her even closer to her adoring fans around the world. Heidi’s natural beauty radiates from the inside out and is the perfect addition to the Coty family.”
The yet-to-be named women’s fragrance line is expected to launch in fall 2011. Distributed worldwide, the fragrance will be managed by the Company’s Coty Beauty division.
Marketing plans for the fragrance are currently in development. Additional information will be announced closer to the launch.
About Coty Inc.
Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.
Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.
The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renee Fleming, Lancaster, Marc Jacobs, Nikos, philosophy, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop.
The Coty Beauty brand portfolio is more widely distributed and includes adidas, ASTOR, Baby Phat, Beyonce Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross, Lady Gaga, Manhattan, Manhattan Clearface, Miss Sporty, Nautica, N.Y.C. New York Color, Nicole by OPI, OPI, Pierre Cardin(1), Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw, TJoy and Tonino Lamborghini.
Coty and Puig Fashion and Beauty S.A. have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Antonio Banderas in the United States and Canada.
For additional information about Coty Inc., please visit http://www.coty.com.
1. Not available in North America
SOURCE: Coty Inc.
CONTACT: Cysette Burset