Islamabad: Pakistan's Ambassador to the United States Rizwan Saeed Sheikh undertook a three-day visit to New York with the focus on promoting textile exports and strengthening linkages between Pakistani exporters and the U.S. market. During the visit, the Ambassador held a series of productive meetings with a wide range of stakeholders, including the senior leadership of leading Pakistani textile manufacturers, key commercial facilitators, U.S.-based importers, and prominent sourcing agents active in the home textile and apparel sectors.

According to Radio Pakistan, discussions focused on practical strategies to enhance Pakistan's exports to the United States by leveraging the country's installed industrial capacity, competitive advantage in home textiles, and strong compliance and traceability record. Rizwan Saeed Sheikh highlighted the proactive commercial diplomacy being undertaken by the Embassy and assured exporters of the full support of Pakistan's Trade and Commercial Wing in Washington D.C. and the Consulate General in New York.

The Ambassador encouraged exporters to diversify into e-commerce and direct-to-consumer platforms, highlighting the success of pioneering Pakistani ventures in the U.S. digital retail space.