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H.B. Fuller’s New Advantra Encore(TM) Packaging Adhesive Platform Changes the Rules of Performance and Supply

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by March 10, 2011 General

AsiaNet 43697

ST. PAUL, Minn., March 10, 2011 /PRNewswire-AsiaNet/ —

Custom designed adhesive technology platform elevates hot melt performance to new levels H.B. Fuller Company (NYSE: FUL), a leading global adhesives provider, has launched Advantra Encore(TM) adhesive, a new custom designed, proprietary technology platform that transforms hot melt performance. With performance surpassing that of metallocene-based packaging adhesives, Advantra Encore(TM) hot melt sets a new standard for performance and supply.


“H.B. Fuller invented the category of high performance hot melts more than a decade ago with our Advantra(R) line. Since then, no other supplier has been able to upgrade the standard of performance until now,” said Barry Snyder, chief technology officer of H.B. Fuller. “Once again H.B. Fuller has applied our knowledge and commitment to perfecting adhesives to introduce
Advantra Encore hot melts. The time is right for this entirely new, globally available technology platform that delivers superior performance to our packaging customers.”

To develop the Advantra Encore platform, H.B. Fuller went beyond conventional formulating. The H.B. Fuller team custom designed a hot melt for high performance case and carton sealing. Drawing upon its nearly 125 years of adhesives experience, H.B. Fuller invented the Advantra
Encore platform to provide superior bonding, higher mileage and broader service temperature range compared to traditional packaging hot melt technologies (metallocene-based or EVA).

Advantra Encore adhesive is specifically designed for exceptional bonding on a uniquely broad range of challenging substrates including coated stocks and high recycled-content board. Due to its aggressive hot tack, Advantra Encore hot melt can grab and hold quickly to prevent pop-opens with high-memory board. This high level of performance also offers the potential to switch to lower cost boards that are challenging to seal. The Advantra Encore combination of low density and exceptional bonding provides more mileage than metallocene-based or EVA hot melt adhesives. As a result, the Advantra Encore platform delivers exceptional value for the long run.

From deep freeze to hot fill, one Advantra Encore product performs across broad service temperature ranges (-20 degrees to 140 degrees F/-29 degrees to 60 degrees C). With Advantra Encore hot melt, case and carton sealers no longer have to rely on multiple adhesive products to handle varying service temperatures, which may lead to other manufacturing benefits such as simplifying operations, improving efficiency and reducing maintenance.

Advantra Encore adhesive is available globally only from H.B. Fuller. For more information, visit

Advantra and Advantra Encore are trademarks of H.B. Fuller Company

About H.B. Fuller Company:
For nearly 125 years, H.B. Fuller has been a leading global adhesives provider focusing on perfecting adhesives, sealants, paints and other specialty chemical products to improve products and lives. Recognized for unmatched technical support and innovation, H.B. Fuller brings knowledge and strength to help its customers find precisely the right formulation for the right performance. With fiscal 2010 net revenue of $1.36 billion, H.B. Fuller serves customers in packaging, hygiene, paper converting, general assembly, woodworking, construction and consumer businesses. For more information, visit (, (, read our blog ( or follow GlueTalk ( on Twitter.

Editor inquiries, contact Stephanie Haugan, Strother Communications Group, +1-612-288-2404,

SOURCE: H.B. Fuller Company

CONTACT: Stephanie Haugan of Strother Communications Group, +1-612-288-2404,, for H.B. Fuller Company

SOURCE: H.B. Fuller Company


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