K-Swiss Signs French Tennis Star Gael Monfils
WESTLAKE VILLAGE, Calif., May 11 /PRNewswire-AsiaNet/ –
Iconic footwear and sportswear brand K-Swiss Inc. (Nasdaq: KSWS) is proud to announce the addition of Gael Monfils, the second highest ranked French tennis player and current ATP Tour World No. 18, to its tennis roster. Under the multi-year deal, Monfils will represent K-Swiss footwear and apparel. He will be the highest ranked men’s singles player on the K-Swiss team.
At 23 years old, Monfils has two career ATP titles and is a seven-time ATP Tour finalist. Monfils has maintained his Top 20 ranking since October 2008, with a career-high No. 9 in 2009, spending 14 weeks in the Top 10. Since 2007 he has advanced to the third round or better in every Grand Slam he’s played in, including a spectacular run to the semi-finals at the 2008 French Open. In 2009, Monfils won his second career title at Open de Moselle in Metz, France, was a finalist at the BNP Paribas Masters, and won a personal best of 42 matches.
“Gael is, without question, one of the most exciting players on the tour. He has a flair for the game that is hard to ignore and he is a title-winning threat on all surfaces,” said K-Swiss Sports Marketing Director, Erik Vervloet. “We are very excited to have him with our brand and think he will deliver some real punch to K-Swiss. He will be a big part of our marketing efforts, not only in Europe, but globally as well. He is young, talented, and is only going to get better as the years go on. We are anxious to see how he continues to develop into an extraordinary athlete.”
“I am thrilled to join such an iconic tennis brand with a great reputation for athlete collaboration,” said Monfils. “I am looking forward to working with K-Swiss on developing my own line of clothes to launch next year and growing our relationship in the years to come.”
K-Swiss is a publicly traded company founded more than forty years ago in Van Nuys, California. K-Swiss introduced the first all-leather tennis shoe, the K-Swiss “Classic” in 1966. Since its inception, K-Swiss has rooted itself in California Sport with an aim to be the most inspiring and innovative sports brand in the market. Today the company offers performance and lifestyle footwear and apparel for several categories under its California Sports umbrella including Tennis Heritage, California Fit (Running, Triathlon and Fitness) and California Youth. For more information about K-Swiss, visit www.kswiss.com.
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