Novo Nordisk celebrates World Diabetes Day in Pakistan
Karachi, November 14, 2014 (PPI-OT): Today marks this year’s World Diabetes Day and it was just announced by the International Diabetes Federation that the number of people who suffer from diabetes is now up to 6.7 million and is expected to reach 12.8 million by 2035.
The rise of diabetes is one of the world’s most serious health challenges, and whether focussing on the effect of urbanisation at a country, regional or international level, the statistics are getting worse every year.
Two out of three with diabetes live in cities. Today, nearly two-thirds of everyone with diabetes live in cities, and those who move to cities are significantly more likely to develop diabetes than those who remain in rural settings.
For the first time in human history, more people live in cities than rural areas. It’s 52% today – and by 2050, that figure will have risen to 70% of the global population. From rising wealth and increasing consumption, to more sedentary lifestyles and inequality of access to healthcare, urban living presents a major challenge to health and has become one of the key drivers behind the acceleration of global diabetes.
“The global diabetes epidemic is an emergency in slow motion,” says Rana Azfar Zafar, General Manager, Novo Nordisk Pharma (Pvt.) Ltd. Pakistan “While there are many factors fuelling the growth trajectory of diabetes, the most striking contributor is urbanisation and the growth of cities. This World Diabetes Day, we are calling people around Pakistan to join hands, and asking them to work together to tackle this for the long-term.”
For more information, contact:
Novo Nordisk Pharma (Pvt.) Ltd
Clifton, Karachi – Pakistan
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