Samsung’s exceeding popularity among online communities
Lahore: Samsung Electronics Company Ltd., a global leader in Digital media and telecommunication technology has been featured as the most popular consumer-electronics company among the 5.8 million “facebook” users in Pakistan. During recent months, more than 180,000 internet users have expressed their appreciation for Samsung’s online branding activities and products.
Samsung Pakistan’s Managing Director, Mr. Hee Chang Yee said; “Samsung has realized that Social Media Management must remain as an integral part of our corporate strategies. Our online brand- activation goes beyond a mere fan-page on Social networking sites. We believe in dynamic and exciting interactions with our customers and engaging our online fans regularly.”
Over the last decade the number of internet users in Pakistan has increased phenomenally to reach 18.5 million Pakistanis, which is over 10% of the country’s total population. Some other brands that enjoy exceptional Online popularity include; Ufone, Telenor Djuice, and Zong from the Telecommunications industry.
Samsung had recently launched an attractive online facebook campaign called “smart-Bid”, where the participants had the opportunity to win a brand new Samsung Galaxy smart-phone. Social media is significantly influencing online users business behaviour. It is another platform which can play a critical role in enhancing an organization’s image.
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