Karachi, January 20, 2015 (PPI-OT): TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’13 to Dec’14. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2013. The report also focuses on share of TV channels, share …
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Karachi, January 19, 2015 (PPI-OT): With the ability to reach millions of viewers a day, the strong video focused messaging app promotes itself as a TV-style commercial space for the ad world. In late October, 2014, the app started rolling out paid ads. Universal Pictures were the first, advertising their film Ouija. Sponsors pay for …
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Karachi, January 19, 2015 (PPI-OT): Centre for Communication Programs Pakistan arranged a consultative session as part of an integrated process for the development of a 360 Degree Media Report on Sindh that spells out the best available tools and channels for effectively reaching out to the communities. CCPP arranged the consultative session for the Health …
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Karachi, January 15, 2015 (PPI-OT): Karachi is a city of 25 million. It attracts people from across Sind and across Pakistan who dream of building a better future for themselves and their families. Opening The Nest I/O, an incubator and start-up space in Karachi, is intended to help some of these young dreamers turn their …
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Karachi, January 13, 2015 (PPI-OT): The year 2014 started off with a total of 11.6 million active Facebook users and added one million Pakistanis in Jan 2014 alone. By the end of 2014, Pakistan reached about 17 million Facebook users, with more than 50% users in the 18-34 age brackets, and with the majority of …
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Karachi, December 08, 2014 (PPI-OT): Exposing the teams to a challenging stance of unfolding brilliant ideas and solutions – an overall of 35 teams participated from Karachi and Lahore. The 3-4 members team comprising of one marketer, one strategist, one creative and one developer had a day to come up with a mind blowing idea …
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Karachi, December 03, 2014 (PPI-OT): RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of October, 2014. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on share of FM channels, share of each genre …
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Karachi, November 24, 2014 (PPI-OT): Digits, a digital agency has released the digital trend report for the month of November 2014. Purpose of this report is to give readers an overview of the digital industry landscape of Pakistan. the report covers how social media is evolving and how brands locally and globally are effectively using …
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