United enters Pakistan mobile market with Zong New three-year partnership will bring fans in Pakistan closer to old Trafford
Karachi: Manchester United has signed a three-year partnership with Zong, one of Pakistan’s leading mobile telecoms companies.
The deal will give the Club’s estimated 10 million fans in Pakistan a chance to see all the goals scored, as well as exclusive interviews, news and behind-the-scenes access – bringing them closer to Old Trafford than ever before.
Zong and United
Announcing the deal, Commercial Director Richard Arnold said, “Zong is a great partner for United in Pakistan. It is a relatively young company, but has ambitions to be one of the major players in the country and partnering with United will give them high visibility, as well as helping the Club to communicate directly with millions of our supporters there.
Using our digital assets to engage our global fan base is an increasingly-important part of our commercial strategy and we are very excited about the possibilities presented by this partnership.”
Sir Alex Ferguson said, “The way the Club uses modern technology to reach our millions of fans around the world is outstanding. Zong will be a key player in allowing us to bring the passion and excitement of Manchester United to our fans in Pakistan.”
Rizwan Akhter, The Director Advertising and Promotions of Zong said “This partnership is one of a kind coming from Pakistan and the initiative that Zong has taken to team up with a giant like Manchester United will only lead to prosperity, growth and triumph! For all the glory that is to come, we stand united, to take on all opportunities and victories together as one. Today, we play for the same team!”
The Chief Financial Officer of Zong, China Mobile Pakistan, Mr. Feng Tuixian said “We see ourselves as an integral part of peoples’ lives, providing support to over 12 million subscribers. We help them in their business or at work, bringing friends and families closer together, providing quality moments of leisure and recreation while remaining at the cutting edge of technology.
“We share Manchester United’s commitment to be the best among competitors. I am sure this is the start of something very big indeed.”
For more information, contact:
Head of Marketing
7 Mauve Area, Islamabad, Pakistan