Day: February 13, 2022

Director General Pakistan Broadcasting Corporation Muhammad Asim Khichi has said Radio is the most effective and popular medium in dissemination of information during catastrophes and natural calamities.

In his message on World Radio Day, he said Radio has vast outreach even in the time of modern technology and in the presence of other modes of communication.

The Director General said “Radio and Trust” is the theme of this year’s World Radio Day and PBC adheres to it. He said Radio Pakistan is known for broadcasting authentic and credible news and it has never rebutted its news stories. He said world leading news organizations use our news items regarding Pakistan in their stories by crediting Radio Pakistan. Besides, we receive hundreds of emails and phone calls from the public about our content, which shows people’s trust in Radio Pakistan.

Muhammad Asim Khichi said Radio Pakistan broadcasts news, dramas, and programmes pertaining to culture, music, youth, women, history, farmers, and current affairs.

Highlighting ever expanding coverage of Radio Pakistan, he said all transmitters are being transformed from analogue to digitalization, which will not only increase its outreach, but also improve voice quality. He said it will also enhance the quality and standard of Radio Pakistan’s transmissions and expand its coverage area to Far-East, Central Asia, and the Middle Eastern regions. He said in view of modern era, we live stream our transmissions, which can be accessed on Facebook and Twitter by using social media tools. He said Radio Pakistan has also started podcast service in 15 different categories under which opinion and interviews of experts are broadcast. He said this content can be listened on Radio Pakistan’s website.

The Director General said Radio Pakistan, being the state broadcaster, has always played a leading and exemplary role in countering negative propaganda against Pakistan and the government. He said Radio Pakistan is playing an important role in safeguarding Pakistan’s integrity on the ideological front and highlighting country’s international policies through its transmissions. He said the Indian Prime Minister had once said that Radio Pakistan’s transmission in the Indian Illegally Occupied Jammu and Kashmir is more dangerous than Kashmiri Mujahideen.

Source: Radio Pakistan

In order to celebrate World Radio Day, Radio Pakistan has launched a special Podcast series on Sunday to highlight the role of Radio Pakistan for providing quality information and entertainment to masses across country since independence.

In this six part series, renowned personalities belongs to different fields of arts and culture including Iftikhar Arif, Anwar Maqsood, Mujahid Barelvi, Amina Mufti, Aamra Alam, Faseeh Bari Khan, and Mujahid Barelvi will not only recall their association with Radio Pakistan, but also pay rich tribute to this institution for its service towards nation building.

Host and Producer of this special Podcast series is Sajjad Parvez while Executive Producer is Director News and Current Affairs, Abdul Rauf Khan.

Meanwhile, Radio Pakistan Lahore has organized a special function in collaboration with the school of communication studies at Punjab University, Lahore to celebrate World Radio Day.

Addressing the function, Controller News (Punjab) Sajjad Parvez said that Radio Pakistan as a voice of nation is playing effective role for the promotion of harmony and cohesion among the masses in the country.

He said keeping in view of the importance of social media, on the direction of Director General, Radio Pakistan, Muhammad Asim Khichi and under the supervision of Director News and Current Affairs, Abdul Rauf Khan, Radio Pakistan has achieved a milestone as having huge following through its Podcast Service, Facebook, Twitter and YouTube Accounts.

Deputy Controller Programme Mahar Azhar Ali said in his speech that Radio Pakistan is the only Broadcasting institution of the country which broadcasts its Program for all segments of the society.

Station Director, Radio Pakistan Lahore, Nazakat Shakila in her address while highlighting the performance of Radio Pakistan said that Radio Pakistan is the only Broadcasting institution of the country, which introduced a record number of talent in different fields of creative arts, culture, music, drama and sports since independence.

Earlier, Head of Institute of Communication Studies, Punjab University, Lahore in her welcome address expressed the hope that this special function will be helpful for students to understand the importance of broadcasting and Radio Pakistan in our society.

The function was attended by among others staff of News, Engineering and Program wings of Radio Pakistan Lahore, a large number of students and faculty members of Punjab University, Lahore.

Source: Radio Pakistan